Carmenchu Mendiola is TWC’s Chief Growth and Strategy Officer and leads the organization's U.S. and international institutional partnerships, admissions, alumni engagement, marketing and communications. She has over 18 years of experience in corporate identity, brand management, strategic marketing and digital strategy. She also leads The Washington Center's institutional brand and oversees the development and execution of integrated marketing campaigns for The Washington Center. She manages TWC's PR/media relations and crisis communications.
Carmenchu led a full rebranding strategy for TWC that included research, positioning and a complete overhaul of TWC's visual identity.
Her work has been featured in two books: Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development by Scott Lerman and SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele Cehrs.
Carmenchu is also a pro bono consultant for the Taproot Foundation, helping other nonprofits achieve their marketing and communications goals.
She is an alumna of TWC's Internship Program and received an Executive Master's in Strategic Marketing, as well as a B.A. in Communications. Carmenchu is originally from Mexico and lives in Washington, D.C.
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