The incumbent plays a critical operational leadership role in the Institutional Partnerships and Admissions department. In addition to expertly managing a portfolio of 20 top-tier accounts, they lead a team responsible for the full scope of the relationship (partnership management and admissions) for a territory encompassing half of The Washington Center’s active affiliated colleges and universities and play a leading, department-wide role, in developing and maintaining operational resources, including internal databases, to support the department’s efforts to secure target enrollment in TWC’s signature Academic Internship Program and Academic Seminars.
The Assistant Director is proficient working with data and interpreting it for a broader audience. They serve as an internal expert in multiple platforms and databases and are expected to develop an in-depth knowledge of all programs under the department’s purview and the institution-level enrollment budgets set by TWC. They leverage knowledge of enrollment milestones and account-specific results to help inform the deployment of strategic resources, including content and digital assets, as well as outcomes-based evidence, to articulate the value of TWC’s programs, proactively update partners, and match offerings to college and university opportunities and needs. Additionally, they act as an internal advocate for students and partners and drive initiatives to enhance TWC’s standing in the broader higher education community. This position requires travel up to 25%, and periodic evening and weekend work and events.
This position is currently remote but will eventually need to be in the Washington, D.C. Metro area.
Essential Job Functions
- In coordination with the Senior Director and other colleagues, develop and maintain Customer Relationship Management (CRM) and Marketing Automation Technology (MAT) system-based reports and dashboards to monitor progress toward goals, including lead generation and application funnel-related milestones.
- Serve as department lead on monitoring admissions data, providing other team leaders with insights regarding aggregate applicant data, progress toward Admissions Counselor outreach goals, conversion and loss rates, and enrollment forecasts.
- Support development of mechanisms to track and memorialize annual planning initiatives; oversee updates to CRM-based account record templates to enhance transparency and make data transferable to content designed for external audiences.
- Develop methods to centralize departmental resources, including process documents, budgets, project plans and other tools and ensure that operational functionality remains optimized.
- Lead a team of 2-3 staff members with collective responsibility for managing half of TWC’s active institutional partnerships and admissions functions.
- Manage relationship management and enrollment strategies within the territory and be accountable for securing TWC’s AIP and Seminars enrollment and revenue goals, based on established annual goals, also within the territory.
- Identify colleges and universities within the assigned territory that present growth opportunities and direct resources, including staff time, customized content and recruitment initiatives accordingly.
- Manage a portfolio of 20 top-tier college and university partners and secure targeted enrollment/revenue for each of TWC’s signature programs and cycles.
- Develop deep and collaborative partnerships with TWC’s campus liaisons and other critical stakeholders (as identified) on each partner campus.
- Conduct ongoing analysis of each relationship and creatively map TWC’s product offerings, including customized options, to the opportunities and needs of each institution. Prompt development of tailored marketing materials for both B2B and B2C audiences, based on the opportunities identified at each account..
- Travel to partner institutions to meet in person with stakeholders and/or conduct recruitment activities, as aligned with strategic vision for each institution. Attend and present at conferences (AAC&U, EACE, etc.) as driven by departmental strategy.
- Support cross-organizational needs, including fundraising and large-scale events, as they relate to institutions within the territory.
- Coordinate with institutions within the assigned portfolio that choose to host events at TWC facilities in Washington, D.C.
- Directly supervise 2 full-time staff members, including day-to-day management and support, as well as training responsibilities. Identify opportunities for growth, professional development, etc.
- Set annual goals in collaboration with direct reports and supervisor, and conduct quarterly check-ins to ensure progress is met.
- Establish expectations for customer service, relationship management, database integrity, recruitment practices and monitor team performance.
- Ensure all owned institutional data housed in CRM is accurate and regularly refreshed with updated details. Provide details about each partner institution’s academic programs, student population, TWC arrangements, eligibility for scholarship funding, and more, to support admissions and marketing efforts.
- Maintain detailed records of planning, visits to campus, and partner conversations, ensuring all relevant details are accurately logged in the CRM and Asana.
Required Education and Experience
An equivalent combination of education, training, and experience will be considered:
- Bachelor’s degree required
- 3-5 years of related experience required
- Experience working with data and leveraging CRM-based resources required
- Prior supervisory experience required
Preferred Education/Qualifications and Experience
- Alumnus/a of The Washington Center Academic Internship Program a plus
- Significant experience with Salesforce or a similar CRM preferred
- Experience working with G-Suite (especially Google Sheets), Asana, Smartsheet, Microsoft (especially Excel) products, preferred
Required to perform the job successfully:
- Leads/develops/empowers people, develops relationships, inspires trust
- Communication/Interpersonal Skills
- Customer Satisfaction
- Self Awareness
Knowledge, Skills, and Abilities
- Demonstrated ability to build strong relationships with external partners
- Willingness to take on any and all projects with enthusiasm and an entrepreneurial spirit
- Proven track record of leveraging relationships to meet institutional goals
- Excellent verbal and written communication skills
- Passion for communicating with diverse audiences, building connections with people
- Team-oriented approach to work, balanced with ability to work well independently
- Ability to work efficiently towards deadlines and in a fast-paced environment
- Ability and strong desire to provide excellent customer service to all stakeholders
- Ability and willingness to travel frequently (up to 25%) on a seasonal basis and work some weekend or evening events throughout the year
- Valid driver’s license
This position supervises two regular, full-time staff members and may also supervise a temporary, full-time staff member.
Equipment Used to Perform the Job
Which may be representative but not all inclusive of those commonly associated with this position.
- Standard office equipment including a facsimile machine, photocopier, and telephone system
- Personal Computer, job-related software and printer
Commonly associated with the performance of the functions of this job. Reasonable accommodation can be made to enable individuals with disabilities to perform described essential functions of this job. These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job.
- The employee may frequently lift and/or move up to 25lbs. Specific vision abilities required by this job include close vision, distance vision, precise hand-eye coordination, and the ability to identify and distinguish colors. While performing the duties of this job, the employee is regularly required to sit, use repetitive wrist, hand, and/or finger movement, reach with hands and arms and talk or hear. The employee is frequently required to stand and walk. The employee is occasionally required to stoop, kneel, crouch, and crawl.
To apply to this position, please do so via our online application form.
This job description no way states or implies that these are the only duties preformed by the employee occupying this position. Employees may be required to follow instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws.
Certain job functions described herein may be subjected to possible modification in accordance with applicable state and federal laws.
Please note that we participate in E-Verify and upon hire, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.