Manager, Marketing and Outreach

Salary Range: $67,000.00 to $75,000.00, Annually

The Washington Center (TWC) Marketing and Outreach Manager develops, implements, tracks and optimizes marketing initiatives for federal internship/fellowship programs that focus on recruiting college students from diverse backgrounds and who have financial need.  The Manager will help drive awareness and generate qualified leads through a variety of marketing and promotional activities, including social media, and will take the lead on providing virtual info sessions (webinars) for students at colleges and universities across the country. The Manager will be responsible for managing all in-person exhibits/tabling events including coordinating all marketing materials and collecting leads. The Manager will have a strong grasp of current digital marketing tools and strategies, excellent writing skills and attention to detail, and excels with technology and analytics. The Manager will help plan, create, execute and manage digital marketing campaigns.

TWC is a majority remote organization: for most employees, employment with TWC will not be contingent on physical presence in an office space. TWC does have some physical space in Washington, D.C. and the individual in this role is expected to live in the Washington, DC metropolitan area.  

Essential Functions

Outreach

  • Plan and execute recruitment trips to targeted campuses and/or career fairs (when circumstances are safe to do so) during application cycles, which includes making travel arrangements, mailing materials, communicating with contacts and liaisons, and working to ensure an ideal schedule to maximize travel.  
  • Plan and execute virtual info sessions, which includes coordinating with contacts and liaisons to promote the session, providing electronic materials, coordinating the online platform, etc. 
  • Conduct research on demographics of institutions to identify those with student populations that align with our programs’ diversity goal. 
  • Report on metrics from all in-person events and virtual info sessions. 

Analytics

  • Monitor and track Google Analytics, report on performance, identify trends/insights to improve performance of paid campaigns and website content.

Webinar Management 

  • Plan and coordinate webinars, including coming up with new webinar topic ideas, coordinating with speakers, and moderating. 
  • Assist in development of PPT slides and webinar promotion.  
  • Follow-up with all leads generated from webinar registrations. 

Social Media

  • Develop and maintain the organic social media calendar and write social posts to organically promote content, drive traffic the website and increase social media engagement.  
  • Work with Communications & Marketing team to create graphics for social posts. 

Writing and Editing

  • Write and manage email campaigns and track email metrics. 
  • Write and edit promotional copy for digital advertising, webinar landing pages, website program pages, print and online brochures, and more. 

Additional Responsibilities 

  • Other marketing duties as assigned. 

Required Education and Experience

An equivalent combination of education, training, and experience will be considered:

  • Bachelor’s degree in marketing or related field 
  • 3-5 years of experience in marketing, including content and digital marketing 
  • Demonstrated experience managing promotional campaigns, including email and social media 
  • Experience coordinating/managing in-person exhibits and tabling and coordinating webinars or virtual events 
  • Experience writing and scheduling social media posts social media posts, writing online advertising copy and email promotional copy 
  • Experience working with marketing automation platforms 
  • Proficient in Microsoft Office365 with strong knowledge of Excel, Word and PowerPoint  
  • Experience working in Cloud-based platforms and Microsoft 365 systems, including OneDrive, Teams and SharePoint.  

Preferred Education/Qualifications and Experience

  • Experience using HubSpot, WordPress and Salesforce 
  • Experience working in an agency or nonprofit/educational environment a plus  

Competencies Required to Perform the Job Successfully

  • Leads/develops/empowers others; Develops Relationships, Inspires Trust
  • Customer Satisfaction
  • Communication/Interpersonal Skills
  • Teamwork/Collaboration
  • Initiative
  • Self-Awareness 

Knowledge, Skills and Abilities

  • Willingness to take on all projects with enthusiasm and an entrepreneurial spirit
  • Passion for communicating with culturally diverse groups, building connections with people
  • Excellent social skills and cultural sensitivity 
  • Comfortable with learning and using new technologies and platforms, including marketing automation, email campaign platforms, and webinar/virtual platforms
  • Comfortable speaking to an in-person or virtual audience
  • Excellent writing skills, including the ability to write social media copy and professional business emails
  • Strong attention to detail
  • Ability to complete projects with a significant degree of independence and autonomy
  • Ability and strong desire to provide excellent customer service to all stakeholders
  • Ability to communicate effectively, both in writing and orally
  • Ability to manage multiple, detailed projects and work collaboratively
  • Ability to work efficiently under pressure and around deadlines

The Washington Center's Values

Guiding our mission work in every regard – internally and externally:

  • Equity & Inclusion
  • Learning
  • Connection & Collaboration
  • Integrity
  • Impact

Equipment Used to Perform the Job 

May be representative but not all inclusive of those commonly associated with this position:

  • Cloud-based technologies
  • Standard office equipment, including a computer, job-related software and printer

Physical Abilities 

Commonly associated with the performance of the functions of this job. Reasonable accommodation can be made to enable individuals with disabilities to perform described essential functions of this job. These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job.

Application Instructions

To apply to this position, please do so via our online application form

This job description no way states or implies that these are the only duties performed by the employee occupying this position.  Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws.

Certain job functions described herein may be subjected to possible modification in accordance with applicable state and federal laws. 

The Washington Center is an Equal Opportunity Employer. It is TWC's policy to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity or age limitations will be adhered to by the organization where appropriate. 

The Washington Center stands in solidarity with all marginalized communities. We believe communities are strengthened by the inclusion of and equity for all people. Racism, hate, and violence have no place in our society, and we condemn all such acts. We are committed to becoming an anti-racist and anti-hate organization. 

We commit to continuously striving for diversity, equity and inclusion through ongoing education, reflection, and awareness. As an organization nearing five decades in existence, we recognize we have work to do. At The Washington Center, each person brings unique and varied lived experiences which inform our thoughts, actions, and decision-making processes. We aim to create an inclusive, safe environment for our staff, students, and all stakeholders, where everyone’s differences are honored, every perspective is valued, and everyone is safe to bring forth their authentic selves.