Director, Communications and Marketing

Salary Range: $135,000.00 to $150,000.00, Annually

The Director of Communications and Marketing will spearhead the development and implementation of a comprehensive communications strategy for The Washington Center. The Director will provide strategic oversight for communications, marketing digital media, and media/public relations efforts to increase awareness, understanding, and support of The Washington Center (TWC) among its many constituencies. With TWC’s new strategic plan, the Director will focus on shaping the narrative about the future of work related to building equitable and inclusive career-connected solutions, elevating TWC’s role at the local and national level.

The Director will also oversee the marketing team responsible for designing and executing the digital recruitment strategy for the organization’s programs.  The Director of Communications and Marketing will work closely with a senior peer group within the organization as the communications partner on a variety of strategic initiatives.

TWC is a majority remote organization: for most employees, employment with TWC will not be contingent on physical presence in an office space. TWC does have some physical space in Washington, D.C. and the individual in this role with be expected to work in-person as and when the need arises.

Essential Functions

Marketing and Content Strategy

  • Manage TWC’s organizational brand including voice, tone, messaging, and its visual/environmental identity, particularly in line with the new strategic plan. Conduct updates to the brand system to ensure continuous alignment with internal changes and trends.
  • Oversee the team responsible for designing and executing TWC’s digital recruitment strategy for programs. Lead TWC’s content strategy and manage external channels including website and all social media properties to achieve organizational goals.
  • Collaborate as a service provider to several departments within TWC through supportive marketing and communications, including advancement and partnerships, employer relations, programs, and more.

Public and Media Relations

  • Develop and execute the public and media relations strategy for the organization.
  • Launch various publicity campaigns to raise awareness of programs, events, new initiatives and partnerships.
  • Create, write, edit and produce press releases, publications, videos, collateral, newsletters, social media content, and other materials, elevating TWC’s national voice on mission issues.
  • Track campaign success and media coverage with the aim to broaden TWC visibility year over year.
  • Establish and nurture relationships with media contacts and important influencers. Secure interviews and appearances in relevant publications and events for TWC executives, providing resources and prep in advance.
  • Oversee organizational response to press inquiries and nimbly address media or PR crises if they occur.
  • Work to establish TWC as a thought leader in building equitable and inclusive career-connected learning solutions through regular op-eds, articles, and white papers.
  • Recognize trending topics and issues of importance to TWC mission for the president or other experts to address and identify speaking, publications, and social media opportunities.
  • Align thought leadership activities with best content and SEO practices to build authority offline and online.

Communications and Strategy

  • Develop, implement, evaluate and optimize the annual communications plan across distinct audiences and multiple channels.
  • Establish and drive an annual and multi-year strategy for the organization’s owned (website, social), earned, and paid media that aligns with the strategic plan and annual priority goals.
  • Manage departmental budget with ROI-driven analyses.

Required Education and Experience

An equivalent combination of education, training, and experience will be considered:

  • Bachelor’s degree required
  • 7+ years of related experience required

Preferred Education/Qualifications and Experience

  • Demonstrated experience and leadership in managing a comprehensive strategic communication, media relations, and marketing program to advance an organization's mission and goals.
  • Able to work with individuals at various roles and leadership levels, collecting feedback and improving communications based on information received.
  • Proven leadership track record, including managing and mentoring a team of communications professionals.

Competencies Required to Perform the Job Successfully

  • Communication/Interpersonal Skills
  • Customer Satisfaction
  • Teamwork/Collaboration
  • Initiative
  • Adaptability
  • Self-Awareness

Knowledge, Skills and Abilities

  • Willingness to take on any and all projects with enthusiasm and an entrepreneurial spirit
  • Strong writing and editing ability, with a proven track record creating dynamic content
  • Strong desire to provide excellent customer service to all stakeholders
  • Team-oriented approach to work, balanced with ability to work well independently
  • Ability to work efficiently towards deadlines and in a fast-paced environment
  • Ability and willingness to travel occasionally or work some weekend and evening events

The Washington Center's Values

Guiding our mission work in every regard – internally and externally:

  • Equity & Inclusion
  • Learning
  • Connection & Collaboration
  • Integrity
  • Impact

Equipment Used to Perform the Job 

May be representative but not all inclusive of those commonly associated with this position:

  • Cloud-based technologies
  • Standard office equipment, including a computer, job-related software and printer

Physical Abilities 

Commonly associated with the performance of the functions of this job. Reasonable accommodation can be made to enable individuals with disabilities to perform described essential functions of this job. These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job.

Application Instructions

To apply to this position, please do so via our online application form

This job description no way states or implies that these are the only duties performed by the employee occupying this position.  Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws.

Certain job functions described herein may be subjected to possible modification in accordance with applicable state and federal laws. 

The Washington Center is an Equal Opportunity Employer. It is TWC's policy to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity or age limitations will be adhered to by the organization where appropriate. 

The Washington Center stands in solidarity with all marginalized communities. We believe communities are strengthened by the inclusion of and equity for all people. Racism, hate, and violence have no place in our society, and we condemn all such acts. We are committed to becoming an anti-racist and anti-hate organization. 

We commit to continuously striving for diversity, equity and inclusion through ongoing education, reflection, and awareness. As an organization nearing five decades in existence, we recognize we have work to do. At The Washington Center, each person brings unique and varied lived experiences which inform our thoughts, actions, and decision-making processes. We aim to create an inclusive, safe environment for our staff, students, and all stakeholders, where everyone’s differences are honored, every perspective is valued, and everyone is safe to bring forth their authentic selves.